The Top Hair-Care Trends of 2024 Prove Healthy Hair Is Our Top Priority

Phillips confirms this interest translates from the salon chair to the beauty shelves. “Guests [at Ulta] are gravitating toward shampoo, conditioner, and styling products that feature bonding concentrates to reverse hair damage, aid in [smoothing] split ends, and rebuild the protein found in hair,” she says.With more people than ever seeking out medical advice for hair loss issues, bond builders have the approval of dermatologists, who see them as a solution for patients dealing with acquired trichorrhexis nodosa (ATN), a disorder characterized by easy breakability of the hair shaft resulting from repeated trauma ( i.e. overstyling and overbleaching). “When I'm looking at a patient's scalp through the dermoscope, if I'm seeing the right number of hair follicles but it's not matching what I'm seeing at their ends, that means they are dealing with breakage, not hair loss,” explains Dr. Okereke, who’s long recommended Olaplex to her patients. “Bond builders are super important because if the strength of your bonds is weak, your hair will just keep breaking.”